As the search engine optimization (SEO) industry develops, E-E-A-T, or experience, expertise, authoritativeness, and trustworthiness, strives to play a substantial role in determining your website’s ranking. Google’s algorithms become increasingly sophisticated, emphasizing these principles to guarantee quality and dedicated content reaches users.
If you are searching for ways to enhance your website’s quality and ranking, working with the best SEO agency Philippines can assist you tailor techniques to strengthen your E-E-A-T. But first, it is crucial to understand what each factor means:
- Experience. It is the real-world practical knowledge and previous application that a content creator has on the content topic.
- Expertise. It assures that the person or website producing the content has a proven background in the subject matter.
- Authoritativeness. It involves the website and its creator being identified as an authority or leader in the industry or niche.
- Trustworthiness. It indicates that the site is reliable, secure, and transparent.
How to Build a Quality and Reliable Website?
Here are some actionable tips on how to elevate your website and its content through E-E-A-T framework for better search engine results ranking:
Post Authoritative Content
You may focus on producing content that reflects genuine expertise to enhance your E-E-A-T. Ensure that your writers are experts in the topic they are covering. Also, it is advisable to update content on the latest trends in the industry regularly.
To add, include some comprehensively researched data, citations from legitimate websites and sources, and clear insights that deliver value to your audience. Remember that a website with authoritative content is more likely to be trusted by audiences and Google to rank higher.
Obtain High-Quality Backlinks
Links from esteemed sources and sites are better for securing authentic content. By acquiring high-quality backlinks from these, you signal to Google that your website is dependable. You could collaborate with a local SEO white-label assistant to help connect valuable links from industry-specific references.
Highlight User Experience (UX)
A seamless and positive UX is integral to building trust with Google and your audiences. Hence, make your website easy to navigate, mobile-friendly, and fast-loading. Having clear and engaging call-to-actions (CTAs) can also prolong visitors’ stay on your site, increasing your E-E-A-T score.
Maintain Website Security
Google values secure websites. Therefore, implementing HTTP in a website boosts security by encrypting data transmission and securing connection indicators. This affects the website’s SEO ranking, UX, and online reputation. A secure website also ensures users that their data is safeguarded, increasing audience trustworthiness.
Engage with Audiences
You may also foster interaction with your audience through comments, social media, and customer reviews. Dealing directly with users builds credibility and trust, two essential components of E-E-A-T.
Assessing and enhancing your website’s E-E-A-T is a multifaceted approach that demands content quality, UX, and security attention. Concentrating on these areas can create a more trusted website that can hugely boost your ranking in the long run.
